In the latest episode of the UpYourStack Podcast, host Noah Berk, Co-CEO of Aptitude 8, sat down with Keith Rabkin, President at PandaDoc, to explore how PandaDoc simplifies agreement workflows and how its HubSpot integration takes things to the next level. Throughout the episode, Keith shared valuable insights about what makes PandaDoc unique and how businesses can get the most out of it.
What PandaDoc Brings to the Table
PandaDoc is an all-in-one platform designed to streamline agreement management. As Keith explained, it’s built to help teams create, send, and finalize documents like contracts, proposals, and quotes in a way that saves time and reduces errors. “We focus on time-to-value,” Keith said, describing how PandaDoc enables businesses to get agreements out the door quickly. Key features include:
- Smart Templates: Automatically customize documents based on the recipient’s details, like their role, location, or industry.
- Centralized Workflows: Keep everything—from document creation to final signatures— within one platform.
- User-Friendly Design: Ensure adoption across teams with an intuitive and accessible interface.
During the episode, Noah reflected on how Aptitude 8, a PandaDoc user and partner, has benefited from its simplicity. “It’s not just about speed,” Noah shared, “but about eliminating friction for both teams and customers.”
The HubSpot Integration: A Perfect Match
PandaDoc’s integration with HubSpot was a key focus of the conversation. The integration embeds PandaDoc’s functionality directly into HubSpot, allowing users to manage agreements without leaving their CRM.
This seamless connection enhances workflows by:
- Pulling Data Automatically: HubSpot contact and deal details flow directly into PandaDoc documents, reducing errors and saving time.
- Providing Real-Time Tracking: Sales and ops teams can see document status—like views, edits, and signatures—right within HubSpot.
- Simplifying CPQ: With PandaDoc, HubSpot users can configure, price, and quote quickly without the lengthy setups required by traditional CPQ tools.
At the HubSpot INBOUND24 conference, Keith shared how PandaDoc’s CPQ functionality addresses frustrations that many sales teams have with their current tools. “We’ve worked closely with HubSpot to ensure this integration is as native and smooth as possible,” Keith said.
Why PandaDoc Stands Out
Noah and Keith also discussed the features that make PandaDoc a standout solution in the agreement management space. Keith emphasized three key differentiators:
- Ease of Use: Unlike older tools, PandaDoc was designed with the end user in mind. “It’s a product that feels modern,” Keith noted. “We’ve made it intuitive to use, so teams can adopt it quickly.”
- Focus on Customer Success: “We take pride in earning our customers’ business year after year,” Keith said. This focus on continuous value has driven PandaDoc’s growth and success.
- Strong Ecosystem Partnerships: PandaDoc’s deep integration with HubSpot reflects its commitment to building tools that work better together. As Noah pointed out, “This partnership bridges gaps for businesses, especially those looking to enhance their tech stacks.”
Implementing and optimizing tools like PandaDoc and HubSpot can feel overwhelming, but that’s where Aptitude 8 comes in. As an elite HubSpot Solutions Partner, Aptitude 8 has helped countless businesses make the most of these platforms. During the podcast, Noah explained how Aptitude 8 uses its expertise to:
“Aptitude 8 specializes in taking the complexity out of integrations,” Noah said. “We make sure businesses get the full value out of their tools.”
Who Benefits Most from PandaDoc and HubSpot?
According to Keith, PandaDoc and its HubSpot integration are ideal for:
- Sales Teams: Easily create and manage professional proposals • and contracts.
- Rev Ops Professionals: Automate agreement workflows and ensure data accuracy.
- Small to Medium Businesses: Access powerful tools without the steep learning curve or high cost.
During the podcast, Noah and Keith agreed that PandaDoc’s flexibility makes it an asset for businesses of all sizes. “Whether you’re a small team or a large organization, PandaDoc is built to scale with you,” Keith said.
If you’re looking to streamline agreement management and fully leverage the power of tools like PandaDoc and HubSpot, Aptitude 8 is here to help.
Contact us today to learn how we can help you integrate, customize, and optimize these platforms for your unique needs.