Staying ahead means embracing tools that not only save you time but also help you scale without missing a beat. HubSpot's new Breeze Agents, are here to do just that. They’re designed to automate manual tasks across key areas like social media, content creation, prospecting, and customer service—so you can shift your focus to the big-picture strategies that drive growth.
As Yamini Rangan, CEO at HubSpot, said during the INBOUND24 keynote, "AI creates, people curate." With Breeze Agents working behind the scenes, you can focus on the big picture while they do the heavy lifting. From automating your social media posts to researching leads and generating personalized content, these agents empower your team to work smarter, not harder.
Let’s take a closer look at each Breeze Agent and how they can elevate your daily operations.
The Social Media Agent takes the guesswork out of managing your social presence. Imagine effortlessly keeping your brand top-of-mind with your audience through regular, well-timed posts that align with your strategy.
You’re a busy marketer juggling multiple campaigns, and finding time to keep your social media updated has become a challenge. The Social Media Agent steps in, analyzing your past performance, audience behavior, and industry trends to craft posts tailored to your brand. It even recommends the best time to post! All you have to do is review and approve. Your social media is now handled, freeing you to focus on strategy and engagement.
Need a blog post, landing page, or even a case study, but don’t have the time to write it from scratch? The Content Agent has you covered. Using your existing content, brand voice, and CRM data, this agent generates high-quality content that speaks directly to your audience.
Imagine you're a content manager trying to churn out SEO-optimized blog posts and case studies for your sales team, but deadlines are piling up. The Content Agent uses your CRM data and historical content to generate personalized, ready-to-publish pieces in minutes. From landing pages to podcasts, it handles the content creation while you focus on refining strategy and voice.
Your sales team’s secret weapon. The Prospecting Agent automates the tedious research and outreach process, ensuring each communication is personalized and perfectly timed.
Let's imagine you’re a sales rep with a massive list of leads, but limited time to do the deep research needed for effective outreach. The Prospecting Agent scans your CRM and uses intent signals to personalize emails for each prospect, crafting messages that feel tailored to their needs. Whether you choose to approve each step or let the agent run on its own, your leads get the attention they deserve while you focus on closing deals.
The Customer Agent takes customer service to the next level, providing natural, trustworthy interactions that make customers feel heard while freeing up your team for more complex issues.
For example, imagine you’re running a customer support team that is inundated with routine queries. The Customer Agent handles the easy questions with responses pulled directly from your knowledge base, while complex issues are automatically routed to your team. Plus, every response is backed by approved content, ensuring accuracy and boosting customer confidence. Your team stays in control, but the workload is lightened, making room for higher-value interactions.
With Breeze Agents working in the background, your business doesn’t just operate more efficiently—it thrives. These agents represent a new frontier in automating engagement, content creation, and prospecting, allowing you to focus on what really matters: driving growth and delivering value.
As HubSpot continues to innovate, the question isn’t whether AI will change the way we work—it’s how soon you’ll let it transform your business for the better.