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Case Study

Livly uses Marketing Hub to generate first ever marketing attributed revenue

Livly - Logo Image
Livly - Hero Image

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Increased relevance of messaging 

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Increased campaign performance 
DRIVING REVENUE GROWTH
 Livly's Marketing Hub Success
Livly Logo

The Client

 
Livly offers apartment technology that property managers use to simplify tasks and elevate resident experiences. Their mobile app makes resident life easier and apartment communities more engaging. It’s a low cost technology that offers a fully integrated experience and it works with all property management software (PMS) to provide a best-in-class, unified, digital experience.

The Problem

  • Livly's app is highly effective, but they had limited investment in marketing, which created challenges for their team of one.
  • They faced difficulty in building an email campaign due to their extensive send list needing cleaning, and the unique email usage of property managers, where addresses and inboxes are shared among several people.
  • The challenge of strategizing and executing a campaign was further compounded by the need to handle many components of an email campaign simultaneously.
  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

Livly - Problem Image (1)

The Solution

  • We started by analyzing and fully understanding the audience before moving on to design and content development.
  • We then cleaned up the audience list by removing duplicates, separating merged fields, and validating emails to ensure that messaging and offers would align perfectly with the audience.
  • Our design team created templates that were turned into flexible and easy-to-use/re-use templates by our team of HubSpot developers. A strategic workflow was then created to move contacts out when desired actions were taken, and send more communication to other contacts.
Livly - Solution Image

The Outcome

We launched the campaign across the channels of email, organic social, paid social, and phones and got to measuring the results right away. Thanks to the audience and content strategy on the front-end, the content and messaging was relevant and compelling to the audience. Because of that, the campaign over-performed and exceeded expectations!
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Increased relevance 
Increased relevance of messaging by cleaning up and analyzing send list
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Increased campaign performance
Increased campaign performance by tailoring message cadence and ensuring messaging was delivered consistently and effectively across various channels

The Tools

logo-hubspot-FC Marketing Hub

Why Aptitude 8?
Livly
They had been working with Aptitude 8 for a couple of years focusing on marketing operations, campaign execution, and systems architecture/implementation, so they turned to their trusted partner for help with this complex problem. Aptitude 8 prides ourselves on our web design and development work, but the reason that we were the perfect fit for this work is because of how technical and holistic our offering is. We don’t just make things look beautiful, we make things function across all systems beautifully and seamlessly. We also have a talented team of digital marketers and web experts who were able to guide Livly down all the right paths with regards to the domain analytics and hosting.

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About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

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