Skip to content

Case Study

UpCity Increases Sales Engagement 400% with App Integration and PLG

UpCity- Logo Image
UpCity - Hero Image

400
%

400% Increase in Sales Email Click Rate

23
%

23% Increase in Pipeline Generation
PERSONALIZATION WINS
UpCity skyrockets sales engagement by 400% with personalization
UpCity-Logo

The Client

 
UpCity is an online marketplace that creates and empowers relationships between businesses and service providers through online reviews, recommendations, and verification. They are dedicated to helping their partners in their marketplace grow their businesses by providing support and help to build their online recommendability, and help SMBs navigate the web of service providers they could work with to grow their business.

The Problem

  • Low prospect engagement
  • Generic sales communication
  • Low volume of meetings were booking.
  • Booking a demo was too strong of a CTA.
  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

  • Limited_Control

    Limited Control

UpCity - Problem Image

The Solution

  •  Utilized CRM data including rating and location to send personalized, targeted communications.
  • Created a new, "walk through your profile" CTA with a unique URL parameter to dynamically merge in the sender URL based on the right rep syncing in from SFDC, ensuring a personalized experience when the rep hits the landing page.
  • Launched tests merging in URL parameters to take the user to targeted pages based on their location such as this specific list for their market.
UpCity - Solution Image

The Outcome

UpCity was able to dramatically increase their sales performance, seeing an increase in new pipeline generation of 23%, and a 400% increase in sales email click rate.
400
400% Increase in Sales Email Click Rate
UpCIty saw a 400% increase in sales email click rate.
23
23% Increase in Pipeline Generation
UpCity saw an increase in new pipeline generation of 23%. 

The Tools

Upcity Tool Logos (2)

Why Aptitude 8?
UpCity
Dan Olson, CEO at UpCity, turned to Aptitude 8 because of our proven experience working with Salesforce, scaling sales orgs, and our reputation as an Outreach.io implementation partner. He knew that automation and data would be the source of the solution, but did not have the internal technical expertise to execute on his vision without detracting from other core business initiatives.

We pride ourselves on working through solutions like these, that span across multiple tools to deliver innovative prospect experiences.

Want to learn more? 





About Aptitude 8

Implement. Integrate. Optimize.

Aptitude 8 is a technical consulting firm that helps companies make their business process, and the tools they use to deliver it, a competitive advantage. In today's business environment, the experience your customers have when buying from you is just as important as what you're selling. We build it better.

HAVE A SIMILAR PROJECT YOU NEED HELP WITH?

Contact Us!