Skip to content

How Aptitude 8 Streamlined the Obsidian HR Sales Process Using Formstack

The Obsidian sales team was looking for a better way to produce the documents they needed to close new deals.

Jordan Mikilitus
Jordan Mikilitus

Jun 01, 2021

About Obsidian:

Obsidian HR is a full service Professional Employer Organization (PEO) based in Denver, Colorado. We help you hire, retain, and manage people day-to-day so you can stay focused on effectively managing, developing, and growing your business. We provide human resources, employee benefits, payroll and risk & compliance management services on an outsourced basis to small to midsize businesses.

The Problem:

The Obsidian sales team was looking for a better way to produce the documents they needed to close new deals. Their process was to create the contract in a word document  that contained upwards of 25 pages and manually fill out all of the necessary information. Not only did this take selling time away from the sales reps, but it also opened them up to errors that might slip through the cracks. 

On top of that, after the document had been created by a sales rep, the information still needed to find its way into Salesforce. This meant that the sales team had to enter all of the information into two different formats and there was still a possibility of inputting incorrect data or forgetting to fill something out. 

The Solution:

Leveraging the complete Formstack for Salesforce package (Forms, Documents and Sign), what started out as a solution for document creation quickly became a welcomed process overhaul. 

Using Salesforce to house the data, the Aptitude 8 team was able to leverage Formstack Forms so the sales team could easily fill out the information necessary to create a document. This guided form capture became a crucial part of the process because it strictly enforced what data is needed to complete the contract. To accomplish this, Aptitude 8 included nested fields that would capture specific information based on deal types. Once the form collected all of the necessary information, that data would be automatically pushed into Salesforce by leveraging the Formstack/Salesforce native integration.  

Once the data was in Salesforce, the sales team would click one simple “Merge Document” button, get a preview and send it out for signature using Formstack Sign.

See the process step-by-step below:


When an opportunity is created in Salesforce, a unique Formstack Form URL is created. This link redirects sales reps to the form they need to fill out for document creation.


From the URL generated above, the form the Aptitude 8 team created pops up. All of the information captured in this form is synced into Salesforce using the native Formstack integration.

Given the many benefits and solution types sold by the sales team, there was a need for nested form fields. Based on the information selected by a sales rep, they will be prompted to fill out additional needed information.


Once the form is filled out and submitted, the data will automatically push into the mapped Salesforce fields. 

Once the form has been submitted, sales reps can automatically create a document that pulls in the information they entered on the form and then preview or send it with one click.  


After a document is sent, it is sent via Formstack Sign. The sent document is also copied back to Salesforce as part of the delivery.


The Outcome:

What once used to be a laborious process has been transformed into one of ease. The Aptitude 8 team was able to both solve a big data problem and instead create data continuity for their leadership team. 

Not only does this new process free up precious selling time, but it also creates greater visibility into forecasting, reliable reporting, interactions from the signing party, tracked contract signature status and a better customer experience. 

If you’re interested in learning more about how Aptitude 8 and Formstack can help you accomplish something similar, reach out to us here!

expect greatness

Recent Blog Posts

Attribution Modeling: What to Know Before Implementing

Attribution Modeling: What to Know Before Implementing

Attribution modeling is a tool for understanding the customer journey, but there are a few things you need to know before you implement a m...

How the Right Attribution Model Contributes to Your Bottom Line

How the Right Attribution Model Contributes to Your Bottom Line

You can connect your marketing efforts to your bottom line. Here’s how different attribution models help you tell which channels are workin...

Mapping Lifecycle Stages to Plan Marketing Activities

Mapping Lifecycle Stages to Plan Marketing Activities

In this article, you’ll learn about full-funnel marketing and how to map the customer lifecycle through marketing funnel stages.